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Warrant Reach: How We Built a $3.8M Pipeline Through Employee Advocacy and Social Selling

Discover the story behind Warrant Reach, our tool for compliant social media review and LinkedIn and X content creation.

Article written by

Austin Carroll

We scaled Warrant to $3.8M in pipeline with no paid ads: just consistent employee advocacy, strategic social selling, and a streamlined social media review process.

To make this approach repeatable for teams in regulated industries, we built Warrant Reach: a social selling platform that helps professionals consistently position themselves as industry experts through compliant LinkedIn and X posts.

About Warrant

Warrant is a marketing compliance startup backed by Brickyard, Techstars, Capitalize VC, Vast Ventures, and more. Warrant's product OS streamlines marketing compliance and partner reviews, automates approval flows, and ensures audit-ready documentation for regulated industries.

Since officially launching Warrant OS in April 2025, we've relied heavily on employee advocacy and organic social selling to drive awareness, attract inbound clients, and build trust…all without paid ads. This approach became a major growth engine that helped us scale to $3.8M in pipeline purely through consistent, value-driven content shared by our team.

The Challenge With Social Selling in Regulated Industries

While employee advocacy fueled our growth, we faced real challenges keeping up. Drafting posts from news articles, running each one through social media review for compliance, and publishing daily required hours of work. Our small team struggled to maintain the consistency that effective social selling demands.

We know we're not alone. In financial services, insurance, healthcare, and other regulated industries, it's often impossible to run an employee advocacy program due to compliance review capacity.

We knew we needed a solution that made generating compliant social posts faster, while ensuring we weighed in on what mattered for our ICP. So we built it.

The Solution: Warrant Reach

Warrant Reach is our employee advocacy platform that makes compliant social selling effortless. Every day, users get a feed of 5–10 curated news articles relevant to their industry, eliminating the writer's block that kills posting consistency.

Here's how it works:

  • Feed: Browse 5–10 curated news articles daily in your industry. Never wonder what to post.

  • Studio: Turn any article, idea, or upload into a LinkedIn-ready post in seconds. AI-powered, compliance-ready, and written in your voice.

  • Social Media Review & Approvals: Built-in review workflows and audit trails ensure every post meets regulatory requirements before publishing, giving compliance and legal teams peace of mind.

Whether you're enabling social selling for yourself or scaling an employee advocacy program across your organization, Warrant Reach ensures every post is compliant and on-brand.

The Impact of Streamlined Employee Advocacy

In our first week using Warrant Reach internally, we saw results that confirmed the tool's value for social selling programs. Combined, our posts generated over 25,000 impressions, and we booked 15 discovery calls in one week in December!

Beyond immediate metrics, the strategic impact runs deeper. By removing friction from content ideation, drafting, and social media review, Warrant Reach allows teams to consistently show up as thought leaders. No more missed posting windows, compliance anxiety, or hours lost to brainstorming.

For employee advocacy programs, this means:

  • Consistent social selling activity that builds trust and visibility with prospects and partners

  • Faster content creation that leverages breaking industry news without compliance headaches

  • Streamlined social media review that keeps regulated teams confident and audit-ready

Warrant Reach transforms scattered LinkedIn and X activity into a coordinated employee advocacy strategy, positioning your team as credible, thought leaders in your industry.


What's Next for Social Selling Teams

Warrant Reach is just the beginning. Future updates will include native publishing, calendar management, granular analytics, and expanded AI content suggestions tailored to your industry.

Employee advocacy and social selling got us to $3.8M in pipeline. Warrant Reach is how we're helping other teams do the same, compliantly.

Try Warrant Reach today

Turn any news article into a compliant LinkedIn or X post in 3 minutes.

Article written by

Austin Carroll

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