Blend

Digital Onboarding

Digital origination solutions that put ROI on repeat.

Digital origination for mortgage, consumer lending, and account opening—putting ROI on repeat across banks of every size.

• Founded: 2012
• Headquarters: San Francisco, CA, USA
• Ownership: Public (NYSE: BLND)
• Funding / valuation: ~$665M raised; IPO 2021 at ~$4B (now reduced)
• Serves: Both — All tiers incl. mega-banks
• Notable customers: Wells Fargo, U.S. Bank, BMO, hundreds of community FIs
• Core integrations: Jack Henry VIP, Fiserv, FIS
• Capabilities: Home Lending Suite; Consumer Banking Suite; Blend Autopilot; Intelligent Origination; Blend Close; Mortgage Originations; Verifications; Lender Tools

Compliance watch-outs

Mortgage marketing surfaces are heavily regulated (TRID, RESPA, MAP rule, state licensing), and AI personalization on landing pages is high-value to review.

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