Braze

SMS & Email

From cross-channel messaging and journey orchestration to AI-powered decisioning and optimization, Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™

An enterprise customer-engagement platform—email, SMS, push, in-app, and web—with a financial-services vertical and strong data governance.

• Founded: 2011
• Headquarters: New York, NY, USA
• Ownership: Public (Nasdaq: BRZE)
• Funding / valuation: ~$640M raised pre-IPO
• Serves: Large banks, fintechs — Mid-to-large
• Notable customers: Major banks and fintechs
• Core integrations: Segment, mParticle, CDPs, Snowflake
• Capabilities: Braze Data Platform; BrazeAI™; BrazeAI Decisioning Studio™; BrazeAI™ Agents; Cross-Channel Messaging; Journey Orchestration

Compliance watch-outs

Personalized journeys at scale benefit from Reg DD, Reg Z, and UDAAP review per variant, not just per campaign.

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