Figma

Marketing Automation

Figma lets you turn big ideas into real products. Brainstorm, design, and build with your team.

A collaborative design platform—Design, FigJam, Dev Mode, and Slides—with real-time multiplayer for design and product teams.

• Founded: 2012
• Headquarters: San Francisco, CA, USA
• Ownership: Public (NYSE: FIG, IPO 2025)
• Funding / valuation: ~$15B+ market cap post-IPO
• Serves: Cross-Industry (FI design teams use Figma) — All tiers — design teams across banks/CUs
• Notable customers: Google, Microsoft, Uber, Netflix, Airbnb
• Core integrations: N/A — plugins ecosystem (Slack, Jira, Notion, Asana)
• Capabilities: Figma Design; Dev Mode; FigJam; Figma Slides; Figma AI; Figma Make

Compliance watch-outs

Banking creative is designed in Figma first—an in-canvas plugin flagging Reg DD/Reg Z issues moves review upstream.

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