Larky

Marketing Automation

Larky enables financial institutions to grow deposits and prevent fraud by delivering timely, relevant push notifications that deliver 7-10x the results of traditional marketing.

A push-notification platform that helps FIs send personalized, proactive nudges to mobile banking users—driving deposits and loans while supporting fraud prevention.

• Founded: 2012
• Headquarters: Ann Arbor, MI, USA
• Ownership: Private
• Funding / valuation: Undisclosed
• Serves: Both — Community & mid-tier
• Notable customers: Multiple community FIs
• Core integrations: Access Softek, Bankjoy, Finastra, Lumin, Q2, Tyfone
• Capabilities: Smart AI-crafted nudges; Targeted geo-based triggers; Branded multi-message campaigns; Intelligent nudge scoring; Real-time actionable insights; Automated audience creation

Compliance watch-outs

Geo-triggered nudges can imply lending or deposit terms, so Reg DD, Reg Z, and TCPA consent review adds value even in short-form messaging.

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