Plinqit

Customer Engagement

Plinqit is a scalable, end-to-end savings product that helps financial institutions attract deposits, launch digital brands, and grow strategically in 12 weeks or less.

A savings and financial-wellness app distributed via FIs to grow deposits and engagement—launchable in 12 weeks or less.

• Founded: 2013
• Headquarters: Ann Arbor, MI, USA
• Ownership: Private (VC-backed)
• Funding / valuation: ~$10M raised
• Serves: Both (community) — Community FIs
• Notable customers: Community banks and CUs across US
• Core integrations: Jack Henry, Fiserv
• Capabilities: High Yield Savings by Plinqit; Automated Savings; Vi.Ledger; Learn-to-Earn; Virtual Account Management System; Transaction Intelligence

Compliance watch-outs

Savings and wellness content benefits from review to avoid implicit advice under the SEC Marketing Rule.

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