Transaction-data cleansing and analytics that turn banking data into deposits, loans, and loyalty—now Alkami's data-intelligence layer.
Founded: 2008
Headquarters: Richfield, OH, USA
Ownership: Acquired by Alkami (2024)
Funding / valuation: Acquired
Serves: Both — Community to mid
Notable customers: Multiple FIs
Core integrations: Fiserv AppMarket, FIS, Alkami
Capabilities: Transaction Data Cleansing; Data Tags and Analytics; Predictive AI; Omnichannel Delivery; ROI Attribution Reporting; Key Lifestyle Indicators (KLIs)
Compliance watch-outs
Audience segmentation drives personalization, and segmentation itself can create fair-lending exposure—so content and targeting both benefit from review.
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