Segmint (Alkami)

Customer Engagement

Data marketing solutions that turn banking data into deposits, loans, and loyalty.

Transaction-data cleansing and analytics that turn banking data into deposits, loans, and loyalty—now Alkami's data-intelligence layer.

• Founded: 2008
• Headquarters: Richfield, OH, USA
• Ownership: Acquired by Alkami (2024)
• Funding / valuation: Acquired
• Serves: Both — Community to mid
• Notable customers: Multiple FIs
• Core integrations: Fiserv AppMarket, FIS, Alkami
• Capabilities: Transaction Data Cleansing; Data Tags and Analytics; Predictive AI; Omnichannel Delivery; ROI Attribution Reporting; Key Lifestyle Indicators (KLIs)

Compliance watch-outs

Audience segmentation drives personalization, and segmentation itself can create fair-lending exposure—so content and targeting both benefit from review.

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