Advocates and Algorithms: How to Turn Your Employees Into Brand Advocates

Unlocking growth through your employees

Most financial institutions are sitting on their single largest untapped distribution channel: their own employees. This session covers how the LinkedIn algorithm actually decides what gets seen, why employee posts consistently outperform brand-page posts, and how to stand up an employee advocacy program at a bank or credit union without creating a compliance problem.

Tuesday, October 6, 2026, 2:00 to 3:00 PM ET. Live on Zoom.

• How the LinkedIn algorithm decides what gets seen, and why posts from employees consistently reach further than posts from the brand page
• Who to recruit first and what to give them to post, so an advocacy program gets off the ground without depending on your busiest executives
• How to measure reach and new business from employee posts, so you can show the program is working in numbers your board recognizes
• How to keep every post reviewable at a bank or credit union, so advocacy grows without becoming a compliance problem